Basic marketing : a global managerial approach /
E. Jerome McCarthy, William D. Perreault, Jr.
- 11th ed.
- BurrRidge, III. : Irwin, 1993.
- xxii, 763, [30] p. : ill. col., photos., graphs.
Includes bibliographical references.
025610509-X
Marketing --Management Marketing --Managment--United States Export marketing --Management