| 000 -LEADER |
|---|
| fixed length control field |
00846nam a22002417a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20160510160227.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
100923t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
025610509-X |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UG |
| Transcribing agency |
UG |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 .13 |
| Item number |
M36 1993 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
McCarthy, Edmund Jerome |
| 9 (RLIN) |
16083 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Basic marketing : |
| Remainder of title |
a global managerial approach / |
| Statement of responsibility, etc |
E. Jerome McCarthy, William D. Perreault, Jr. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
11th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
BurrRidge, III. : |
| Name of publisher, distributor, etc |
Irwin, |
| Date of publication, distribution, etc |
1993. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxii, 763, [30] p. : |
| Other physical details |
ill. col., photos., graphs. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management |
| 9 (RLIN) |
16084 |
|
|---|
| Topical term or geographic name as entry element |
Marketing |
| Geographic subdivision |
United States |
| General subdivision |
Managment |
| 9 (RLIN) |
16085 |
|
|---|
| Topical term or geographic name as entry element |
Export marketing |
| General subdivision |
Management |
| 9 (RLIN) |
16086 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Perreault, William D |
| 9 (RLIN) |
16087 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Entry Department |
TS |
| Verified |
RP |