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Harrell, Griffith D

Marketing : connecting with customers / Gilbert D. Harrell, Gary L. Frazier. - Upper Saddle River N.J. : Prentice-Hall, 1999. - xix, [572] p. : ill., chart, diagrs., photos., ports.

Includes bibliographical references.

ISBN: 0023502517 (pbk.)

Subjects--Topical Terms:
Marketing--Management.
Consumer Satisfaction.

LC Class. No.: HF5415.13 / H37