University of Guyana Library

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Kotler, Philip

Principle of marketing / Philip Kotler, Gary Armstrong. - 10th ed. - New Delhi : Prentice-Hall of India Private Ltd., 2004. - xxix, [737] p. : ill., charts, photos.

Includes bibliographical references.

ISBN: 8120323491 (pbk.)

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415 / K68 2004