| 000 -LEADER |
|---|
| fixed length control field |
00671nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20160509144432.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
120523t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
8120323491 (pbk.) |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
UG |
| Original cataloging agency |
UG |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 |
| Item number |
K68 2004 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler, Philip |
| 9 (RLIN) |
36631 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Principle of marketing / |
| Remainder of title |
Philip Kotler, Gary Armstrong. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
10th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New Delhi : |
| Name of publisher, distributor, etc |
Prentice-Hall of India Private Ltd., |
| Date of publication, distribution, etc |
2004. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxix, [737] p. : |
| Other physical details |
ill., charts, photos. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| 9 (RLIN) |
36632 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Armstrong, Gary |
| 9 (RLIN) |
36633 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Entry Department |
TS |
| Verified |
RP |