University of Guyana Library

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Lee, Monle

Principles of advertising : a global perspective / Monle Lee, Carla Johnson. - 2nd ed. - New York : Haworth Press, c2005. - xxi, 427 p. : ill.

Bibliography : p. 383-400.

ISBN: 9780789023001 (pbk.)

Subjects--Topical Terms:
Advertising.

LC Class. No.: HF5821 / L43 2005