| 000 -LEADER |
|---|
| fixed length control field |
00664cam a22002294a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
13851195 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210707101127.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
050126s2005 nyua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780789023001 (pbk.) |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
UG |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5821 |
| Item number |
L43 2005 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lee, Monle |
| 9 (RLIN) |
60303 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Principles of advertising : |
| Remainder of title |
a global perspective / |
| Statement of responsibility, etc |
Monle Lee, Carla Johnson. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
Haworth Press, |
| Date of publication, distribution, etc |
c2005. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxi, 427 p. : |
| Other physical details |
ill. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Bibliography : p. 383-400. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising. |
| 9 (RLIN) |
60304 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Johnson, Carla, |
| Dates associated with a name |
1944- |
| 9 (RLIN) |
60305 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Entry Department |
Ss |
| Verified |
SM |