Kleppner's advertising procedure /
J.Thomas Russell, W. Ronald Lane.
- 11th ed.
- England Cliffs, N.J. : Prentice Hall, 1990.
- xviii, 718 p. : ill., photos.
- (The Prentice Hall series in marketing). .
Rev. ed. of: Kleppner's advertising procedure / Thomas Russell, Glenn Verrill, W. Ronald Lane. 10th ed. c/1988.