Kleppner's advertising procedure / (Record no. 60586)

000 -LEADER
fixed length control field 00932nam a22002777a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210630110100.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0135163374
040 ## - CATALOGING SOURCE
Transcribing agency UG
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5823
Item number K45 1989
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Russell, Thomas
9 (RLIN) 64467
245 10 - TITLE STATEMENT
Title Kleppner's advertising procedure /
Statement of responsibility, etc J.Thomas Russell, W. Ronald Lane.
250 ## - EDITION STATEMENT
Edition statement 11th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc England Cliffs, N.J. :
Name of publisher, distributor, etc Prentice Hall,
Date of publication, distribution, etc 1990.
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 718 p. :
Other physical details ill., photos.
490 ## - SERIES STATEMENT
Series statement (The Prentice Hall series in marketing).
500 ## - GENERAL NOTE
General note Rev. ed. of: Kleppner's advertising procedure / Thomas Russell, Glenn Verrill, W. Ronald Lane. 10th ed. c/1988.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Lane, W. Ronald.
Personal name Kleppner, Otto.
9 (RLIN) 64471
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Entry Department Reserved Collection
Verified PM
Holdings
Price effective from Permanent Location Date last seen Not for loan Date acquired Source of classification or shelving scheme Koha item type Lost status Withdrawn status Date checked out Total Checkouts Damaged status Barcode Shelving location Current Location Full call number
2012-11-02Turkeyen Campus2012-11-02 2012-11-02 3 Weeks Loan     205296Social SciencesTurkeyen CampusHF5823 K45 1989
2012-11-02Turkeyen Campus2014-09-25 2012-11-02 3 Weeks Loan  2014-09-172 205297Social SciencesTurkeyen CampusHF5823 K45 1989
2014-09-15Turkeyen Campus2014-09-15 2014-09-15 3 Weeks Loan     205298Social SciencesTurkeyen CampusHF5823 K45 1989