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McKain, Scott

What customers really want : how to bridge the gap between what your organization offers and what your clients crave / Scott McKain. - Nashville, Tenn. : Thomas Nelson Pub., 2005. - xxviii, 195 p. : ill.

Includes bibliographical references.

ISBN: 0785211985

Subjects--Topical Terms:
Relationship marketing
Marketing--Psychological aspects
Consumer behaviour.

LC Class. No.: HF5415 .55 / M33