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Phillips, Chris

International marketing strategy : analysis, development and implementation / Chris Phillips, Isobel Doole and Robin Lowe. - London : Routledge, 1994. - xx, 505 p. : charts, graphs.

Includes bibliographical references.

ISBN: 0-415-08985-9 (pbk.)

Subjects--Topical Terms:
Export marketing.

LC Class. No.: HF1416 / P54