Kotler, Philip
Marketing management : analysis, planning, implementation, and control /
Philip Kotler.
- 6th ed.
- Englewood Cliffs, N.J. : Prentice Hall, 1988.
- xxi, 776 p., 16 p. of plates : ill., charts, photos., ports., graphs.
Includes bibliographical references.
0135561507
Marketing--Management
HF5415 .13 / K68 1988