University of Guyana Library

Normal view MARC view ISBD view

Kerin, Roger A

Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson. - 10th ed. - Upper Saddle River, N.J. : Pearson, 2004. - viii, 696 p. : chart, diagrs., photos., graphs, maps.

Includes bibliographical references.

ISBN: 0131421840

Subjects--Topical Terms:
Marketing--Decision making--Case studies.
Marketing--Management--Case studies.

LC Class. No.: HF5415 .135 / K47 2004