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Anderson, Rolph E

Personal selling : achieving customer satisfaction and loyalty / Rolph E. Anderson, Alan J. Dubinsky. - Boston : Houghton Mifflin, 2004. - xxii, 504 p. : ill., diagrs., photos., ports., graphs.

Includes bibliographical references.

ISBN: 0618260455

Subjects--Topical Terms:
Selling.
Sales personnel.
Customer relations.

LC Class. No.: HF5438 .25 / A53