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Kotler, Philip

Marketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens. - 3rd ed. - Upper Saddle River, N.J. : Prentice Hall, 2003. - xvii, 893 p. : ill., charts, diagrs., photos.

Includes bibliographical references.

ISBN: 0130996114

Subjects--Topical Terms:
Hospitality industry--Marketing.
Tourism--Marketing.

LC Class. No.: TX911.3 M3 / K67 2003