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Quelch, John A.

Global marketing management / John A. Quelch, Christopher A. Bartlett ; Joel Steckel, consulting editor Joel Stechal.- - 4th ed. - Reading, Mass. : Addison-Wesley, c1999.

Includes bibliographical references.

ISBN: 0201350629 (pbk.)

Subjects--Personal Names:
Exporting marketing - Management.

Subjects--Topical Terms:
Export marketing--Management.
Export marketing--Management--Case studies.

LC Class. No.: HF1416 / .Q8 1999