| 000 -LEADER | |
|---|---|
| fixed length control field | 00787pam a2200241 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 1199942 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20131010120356.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 980904s1999 maua 000 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0201350629 (pbk.) |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | UG |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF1416 |
| Item number | .Q8 1999 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Quelch, John A. |
| 245 00 - TITLE STATEMENT | |
| Title | Global marketing management / |
| Statement of responsibility, etc | John A. Quelch, Christopher A. Bartlett ; Joel Steckel, consulting editor Joel Stechal.- |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Reading, Mass. : |
| Name of publisher, distributor, etc | Addison-Wesley, |
| Date of publication, distribution, etc | c1999. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references. |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Exporting marketing - Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Export marketing |
| General subdivision | Management. |
| Topical term or geographic name as entry element | Export marketing |
| General subdivision | Management |
| -- | Case studies. |
| 9 (RLIN) | 40898 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Steckel, J. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
No copies available.