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Keegan ,Warren J.

Global marketing management / Warren J. Keegan. - 5th ed. - Englewood Cliffs,N.J.: Prentice Hall, 1995. - xix, 828p.: ill, charts , photos , graphs, maps. - Prentice Hall International editions. .

Includes bibliographical references.

ISBN: 0132971860

Subjects--Topical Terms:
Export marketing --management .
Export marketing --management --case studies.

LC Class. No.: HF 1009.5 K39 1995