| 000 -LEADER |
|---|
| fixed length control field |
00754nam a22002297a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20131011140235.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
131011b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0132971860 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
UG |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 1009.5 K39 1995 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Keegan ,Warren J. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Global marketing management / |
| Statement of responsibility, etc |
Warren J. Keegan. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Englewood Cliffs,N.J.: |
| Name of publisher, distributor, etc |
Prentice Hall, |
| Date of publication, distribution, etc |
1995. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xix, 828p.: |
| Other physical details |
ill, charts , photos , graphs, maps. |
| 490 ## - SERIES STATEMENT |
|---|
| Series statement |
Prentice Hall International editions. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Export marketing |
| General subdivision |
management . |
|
|---|
| Topical term or geographic name as entry element |
Export marketing |
| General subdivision |
management |
| -- |
case studies. |
| 9 (RLIN) |
40898 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|