Keegan, Warren J.
Multinational marketing management/
[by] Warren J. Keegan.
- Englewood Cliffs, N.J.: Prentice-Hall, [1974].
- xiv, 593 p.: illus.
Includes bibliographies.
0136047939
Export marketing--Management.
Export marketing--Management--Case studies.
HF1009.5 / K39