| 000 -LEADER |
|---|
| fixed length control field |
00673cam a2200229 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
778975 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190711093618.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
730508s1974 njua bs 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0136047939 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
UG |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF1009.5 |
| Item number |
K39 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Keegan, Warren J. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Multinational marketing management/ |
| Statement of responsibility, etc |
[by] Warren J. Keegan. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Englewood Cliffs, N.J.: |
| Name of publisher, distributor, etc |
Prentice-Hall, |
| Date of publication, distribution, etc |
[1974]. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiv, 593 p.: |
| Other physical details |
illus. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographies. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Export marketing |
| General subdivision |
Management. |
|
|---|
| Topical term or geographic name as entry element |
Export marketing |
| General subdivision |
Management |
| -- |
Case studies. |
| 9 (RLIN) |
40898 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Entry Department |
SS |
| Verified |
JW |