University of Guyana Library

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Fundamentals of marketing : additional dimensions : selections from the literature / edited by Jack L. Taylor, Jr., and James F. Robb. - 2d ed. - New York : McGraw-Hill, [1975] - xv, 485 p. : ill.

Includes bibliographical references.

ISBN: 0070631166

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / F853 1975