| 000 -LEADER |
|---|
| fixed length control field |
00732cam a2200229 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
1742786 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210322111935.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
750115s1975 nyua b 000 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0070631166 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
UG |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 |
| Item number |
F853 1975 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Fundamentals of marketing : additional dimensions : |
| Remainder of title |
selections from the literature / |
| Statement of responsibility, etc |
edited by Jack L. Taylor, Jr., and James F. Robb. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2d ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
McGraw-Hill, |
| Date of publication, distribution, etc |
[1975] |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xv, 485 p. : |
| Other physical details |
ill. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Taylor, Jack L. |
| Fuller form of name |
(Jack Lawrence), |
| Dates associated with a name |
1933- |
|
|---|
| Personal name |
Robb, James F., |
| Relator term |
joint comp. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Entry Department |
SS |
| Verified |
SM |