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Tousley ,Rayburn Dean , 1911-

Principles of marketing / [by] Rayburn D. Tousley ,Eugene Clark and Fred E. Clark. - New York : Macmillan, 1962. - xx, 716p.: ill.

"Based on Clark and Clark ,Principles of marketing , 3d ed. Copyright 1942".

Includes bibliographical references.

Subjects--Topical Terms:
Marketing .

LC Class. No.: HF 5415 T65