000 -LEADER |
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00731nam a22002177a 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20131022133015.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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131022b xxu||||| |||| 00| 0 eng d |
040 ## - CATALOGING SOURCE |
Transcribing agency |
UG |
050 ## - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF 5415 T65 |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Tousley ,Rayburn Dean , |
Dates associated with a name |
1911- |
245 ## - TITLE STATEMENT |
Title |
Principles of marketing / |
Statement of responsibility, etc |
[by] Rayburn D. Tousley ,Eugene Clark and Fred E. Clark. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
New York : |
Name of publisher, distributor, etc |
Macmillan, |
Date of publication, distribution, etc |
1962. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xx, 716p.: |
Other physical details |
ill. |
500 ## - GENERAL NOTE |
General note |
"Based on Clark and Clark ,Principles of marketing , 3d ed. Copyright 1942". |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing . |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Clark ,Eugene , |
Relator term |
jt. auth. |
|
Personal name |
Clark ,Fred E., |
Relator term |
jt. auth. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|