University of Guyana Library

Normal view MARC view ISBD view

Usunier, Jean-Claude

Marketing across cultures / Jean-Claude Usunier. - 2nd ed. - London : Prentice Hall, 1996. - xiii, 576 p. : charts.

Includes bibliographical references.

ISBN: 0132361752

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / U89 1996