University of Guyana Library

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Jones, Susan K., 1949-

Creative strategy in direct marketing / Susan K. Jones. - Lincolnwood, Ill., USA : NTC Business Books, 1991. - xii, 436 p. : ill.

Includes bibliographical references (p. 416-419).

ISBN: 0844231797

Subjects--Topical Terms:
Direct marketing.

LC Class. No.: HF5415.126 / J60