University of Guyana Library

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Hartley, Robert F., 1927-

Marketing mistakes / Robert F. Hartley. - 3rd ed. - New York : Wiley, 1986. - viii, 296 p. : ill.

Includes bibliographical references.

ISBN: 0471830526 (pbk.)

Subjects--Topical Terms:
Marketing--Case studies.--United States

LC Class. No.: HF5415.1 / H37 1986