| 000 -LEADER |
|---|
| fixed length control field |
00618cam a2200217 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
4277722 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210512102940.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
850618s1986 nyua b 000 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0471830526 (pbk.) |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
UG |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.1 |
| Item number |
H37 1986 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hartley, Robert F., |
| Dates associated with a name |
1927- |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing mistakes / |
| Statement of responsibility, etc |
Robert F. Hartley. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
Wiley, |
| Date of publication, distribution, etc |
1986. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
viii, 296 p. : |
| Other physical details |
ill. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| Geographic subdivision |
United States |
| General subdivision |
Case studies. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Entry Department |
sys |
| Verified |
YR |