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McDougall ,Gordon H.G.

Marketing / Gordon H.G. McDougall ,Philip Kotler ,Gary Armstrong . - 2nd Canadian ed. - Scarborough ,Ont.: Prentice Hall Canada , 1992. - xxi, 650p.: ill.

Includes bibliographical references.

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF 5415 M33 1992