| 000 -LEADER |
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| fixed length control field |
00585nam a22001937a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20131025111408.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
131025b xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
UG |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF 5415 M33 1992 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
McDougall ,Gordon H.G. |
| 245 ## - TITLE STATEMENT |
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| Title |
Marketing / |
| Statement of responsibility, etc |
Gordon H.G. McDougall ,Philip Kotler ,Gary Armstrong . |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd Canadian ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Scarborough ,Ont.: |
| Name of publisher, distributor, etc |
Prentice Hall Canada , |
| Date of publication, distribution, etc |
1992. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxi, 650p.: |
| Other physical details |
ill. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|