University of Guyana Library

Normal view MARC view ISBD view

Engel, James F.

Promotional strategy / by James F. Engel, Hugh G. Wales and Martin R. Warshaw. - Rev. ed. - Homewood,Ill. : R.D. Irwin, 1971. - xiv, 651 p. : ill.

Includes bibliographical references.

Subjects--Topical Terms:
Marketing.
Advertising.

LC Class. No.: HF5415 E65 1971