Promotional strategy / (Record no. 83821)

000 -LEADER
fixed length control field 00717nam a22002417a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210322094317.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 131029b xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Transcribing agency UG
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415 E65 1971
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Engel, James F.
245 10 - TITLE STATEMENT
Title Promotional strategy /
Statement of responsibility, etc by James F. Engel, Hugh G. Wales and Martin R. Warshaw.
250 ## - EDITION STATEMENT
Edition statement Rev. ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Homewood,Ill. :
Name of publisher, distributor, etc R.D. Irwin,
Date of publication, distribution, etc 1971.
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 651 p. :
Other physical details ill.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
Topical term or geographic name as entry element Advertising.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Wales ,Hugh G.,
Relator term jt. auth.
Personal name Warshaw ,Martin R.,
Relator term Jt. auth.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Entry Department sys
Verified YR
Holdings
Price effective from Permanent Location Date last seen Not for loan Date acquired Source of classification or shelving scheme Koha item type Shelving location Barcode Damaged status Lost status Withdrawn status Current Location Full call number
2013-10-29Turkeyen Campus2013-10-29 2013-10-29 3 Weeks LoanSocial Sciences80910   Turkeyen CampusHF5415 E65 1971
2013-10-29Turkeyen Campus2013-10-29 2013-10-29 3 Weeks LoanSocial Sciences127383   Turkeyen CampusHF5415 E65 1971