University of Guyana Library

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Ries, Al

The fall of advertising and the rise of PR / Al Ries and Laura Ries. - New York : HarperBusiness, 2002. - xxi, 295 p. : ill.

ISBN: 0060081988 (acidfree paper)

Subjects--Topical Terms:
Advertising.
Brand name products.
Public relations.

LC Class. No.: HF5823 / R53