Broadbent, Simon
The advertiser's handbook for budget determination /
Simon Broadbent.
- Lexington, Mass. : Lexington Books, 1988.
- xiii, 235 p. : ill.
Bibliography : p. 223-232.
0669181390 (alk. paper)
Advertising media planning.
Advertising--Costs.
Advertising--Finance.
HF5826.5 / B75