000 -LEADER |
fixed length control field |
00709pam a2200241 a 4500 |
001 - CONTROL NUMBER |
control field |
535070 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20210630100616.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
880427s1988 maua b 001 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0669181390 (alk. paper) |
040 ## - CATALOGING SOURCE |
Transcribing agency |
UG |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5826.5 |
Item number |
B75 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Broadbent, Simon |
245 14 - TITLE STATEMENT |
Title |
The advertiser's handbook for budget determination / |
Statement of responsibility, etc |
Simon Broadbent. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Lexington, Mass. : |
Name of publisher, distributor, etc |
Lexington Books, |
Date of publication, distribution, etc |
1988. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xiii, 235 p. : |
Other physical details |
ill. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Bibliography : p. 223-232. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Advertising media planning. |
9 (RLIN) |
33563 |
|
Topical term or geographic name as entry element |
Advertising |
General subdivision |
Costs. |
|
Topical term or geographic name as entry element |
Advertising |
General subdivision |
Finance. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Entry Department |
SS |
Verified |
SM |