Jhally ,Sut.

The codes of advertising : fetishism and the political economy of meaning in the consumer society / Sut Jhally. - New York : Routledge , 1990. - [x], 225p.: graphs.

Bibliography :p. [206] -221.

041590353


Advertising --social aspects .
Smybolism in advertising.
Mass media.

HF 5827 J53