| 000 -LEADER |
|---|
| fixed length control field |
00678nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20140120090731.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140120b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
041590353 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
UG |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5827 J53 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Jhally ,Sut. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
The codes of advertising : |
| Remainder of title |
fetishism and the political economy of meaning in the consumer society / |
| Statement of responsibility, etc |
Sut Jhally. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
Routledge , |
| Date of publication, distribution, etc |
1990. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
[x], 225p.: |
| Other physical details |
graphs. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Bibliography :p. [206] -221. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising |
| General subdivision |
social aspects . |
|
|---|
| Topical term or geographic name as entry element |
Smybolism in advertising. |
|
|---|
| Topical term or geographic name as entry element |
Mass media. |
| 9 (RLIN) |
8121 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|