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Seehafer ,Gene F.

Successful television and radion advertising / Gene F. Seehafer and Jack W. Laemmar. - N.Y. : McGraw Hill Bk., 1959. - xv, 648p. : ill. - (McGraw Hill series in marketing and advertising). .

Subjects--Topical Terms:
Radio advertising .
Television advertising .

LC Class. No.: HF6146 R3 S44