| 000 -LEADER |
|---|
| fixed length control field |
00641nam a22002057a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210712094553.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140120b xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
UG |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF6146 R3 S44 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Seehafer ,Gene F. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Successful television and radion advertising / |
| Statement of responsibility, etc |
Gene F. Seehafer and Jack W. Laemmar. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
N.Y. : |
| Name of publisher, distributor, etc |
McGraw Hill Bk., |
| Date of publication, distribution, etc |
1959. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xv, 648p. : |
| Other physical details |
ill. |
| 490 ## - SERIES STATEMENT |
|---|
| Series statement |
(McGraw Hill series in marketing and advertising). |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Radio advertising . |
|
|---|
| Topical term or geographic name as entry element |
Television advertising . |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Laemar, Jack W. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Entry Department |
SS |
| Verified |
JW |