Evans, Craig Robert
Marketing channels : infomercials, and the future of televised marketing /
Craig Robert Evans.
- Englewood Cliffs, N.J. : Prentice Hall, 1994.
- xxv, 308 p. : ill., diagrs., photos.
Bibliography : p. 289-290.
0130751510
Television advertising.
Advertising--Television programs.
Marketing channels.
HF6146 T42 / E974