| 000 -LEADER |
|---|
| fixed length control field |
00733cam a2200229 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
1106930 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210707112121.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
930810s1994 njua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0130751510 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
UG |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF6146 T42 |
| Item number |
E974 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Evans, Craig Robert |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing channels : |
| Remainder of title |
infomercials, and the future of televised marketing / |
| Statement of responsibility, etc |
Craig Robert Evans. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Englewood Cliffs, N.J. : |
| Name of publisher, distributor, etc |
Prentice Hall, |
| Date of publication, distribution, etc |
1994. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxv, 308 p. : |
| Other physical details |
ill., diagrs., photos. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Bibliography : p. 289-290. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Television advertising. |
|
|---|
| Topical term or geographic name as entry element |
Advertising |
| General subdivision |
Television programs. |
|
|---|
| Topical term or geographic name as entry element |
Marketing channels. |
| 9 (RLIN) |
3664 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Entry Department |
SS |
| Verified |
SM |