Forker, Olan D.

Commodity advertising : the economics and measurement of generic programs / Olan D. Forker and Ronald W. Ward. - New York : Lexington Books., 1993. - x, 294 p. : ill.

Includes bibliographical references (p. 275-285).

002910405X


Advertising--Food--United States.
Generic products--United States.
Advertising--Brand name products--United States.
Advertising--Food--Case studies.--United States

HF6161 F616 / F67 1993