| 000 -LEADER |
|---|
| fixed length control field |
00868cam a2200253 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
2505908 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20201102120347.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
921028s1993 nyua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
002910405X |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
UG |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF6161 F616 |
| Item number |
F67 1993 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Forker, Olan D. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Commodity advertising : |
| Remainder of title |
the economics and measurement of generic programs / |
| Statement of responsibility, etc |
Olan D. Forker and Ronald W. Ward. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
Lexington Books., |
| Date of publication, distribution, etc |
1993. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
x, 294 p. : |
| Other physical details |
ill. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (p. 275-285). |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising |
| General subdivision |
Food |
| Geographic subdivision |
United States. |
|
|---|
| Topical term or geographic name as entry element |
Generic products |
| Geographic subdivision |
United States. |
|
|---|
| Topical term or geographic name as entry element |
Advertising |
| General subdivision |
Brand name products |
| Geographic subdivision |
United States. |
|
|---|
| Topical term or geographic name as entry element |
Advertising |
| General subdivision |
Food |
| Geographic subdivision |
United States |
| General subdivision |
Case studies. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ward, Ronald W. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Entry Department |
SS |
| Verified |
JW |