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Kernan, Jerome B.

Promotion : an introductory analysis / Jerome B Kernan, William P. Dommermuth and Montrose S. Sommers.- - New York : McGraw-Hill Book Co; 1970. - xvi, p: 367 ill.

Includes bibliographical references.

Subjects--Topical Terms:
Sales promotion.

LC Class. No.: HF 5438 K4314