| 000 -LEADER | |
|---|---|
| fixed length control field | 00564nam a22001817a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20140212123637.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140212b xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | UG |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5438 K4314 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kernan, Jerome B. |
| 245 ## - TITLE STATEMENT | |
| Title | Promotion : |
| Remainder of title | an introductory analysis / |
| Statement of responsibility, etc | Jerome B Kernan, William P. Dommermuth and Montrose S. Sommers.- |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York : |
| Name of publisher, distributor, etc | McGraw-Hill Book Co; |
| Date of publication, distribution, etc | 1970. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, p: 367 |
| Other physical details | ill. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Sales promotion. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
No copies available.