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Jeannet, Jean-Pierre.

Cases in global marketing stratgies / Jean-Pierre Jeannet, H. David Hennessey. - 5th ed. - Boston, Mass : Houghton Misslin Co., 2003. - viii, [306] p. : ill., photos, charts, graphs, maps.

ISBN: 0618159487 (pbk).

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5416 / J43 2003