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Runnyon, Kenneth E.

Consumer behavior and the practice marketing / Kenneth E. Rungon, David W. Stewart. - - 3rd. ed. - - Columbus; Ohio: Merrill, 1987. - xv, 776 p. : charts, photos, graphs, tables.

Includes bibliographical references.

ISBN: 067520463101

Subjects--Topical Terms:
Consumer behaviour.
Consumers - Marketing.

LC Class. No.: HF 5415 .32 R85 1987