| 000 -LEADER |
|---|
| fixed length control field |
00718nam a22002297a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20140520140345.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140520b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
067520463101 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
UG |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5415 .32 R85 1987 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Runnyon, Kenneth E. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Consumer behavior and the practice marketing / |
| Statement of responsibility, etc |
Kenneth E. Rungon, David W. Stewart. - |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
3rd. ed. - |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Columbus; Ohio: |
| Name of publisher, distributor, etc |
Merrill, |
| Date of publication, distribution, etc |
1987. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xv, 776 p. : |
| Other physical details |
charts, photos, graphs, tables. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumer behaviour. |
| 9 (RLIN) |
20514 |
|
|---|
| Topical term or geographic name as entry element |
Consumers - Marketing. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Stewart, David W. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|