University of Guyana Library

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Williams, Keith C.

Behavioral aspects of marketing / Keith C. Williams. - - London : Heinemann, 1981. - ix, 235 p. : diagrs. - "Published on behalf of the Institute of Marketing and the CAM Foundation." .

Includes bibliographical references.

ISBN: 0434923001 (pbk)

Subjects--Topical Terms:
Motivation research (Marketing).
Consumers

LC Class. No.: HF 5415 .3 W542